Insurance Industry Promotional Ideas

Use: Insurance is a product/Service that most end users or targets do not like to talk about. It is a necessary evil for most people. To most people this means that they need to spend money for insurance on what they may never get a return on their investment.

In general, Plush is an instant gratification category. Give someone a teddy bear and you will see that it puts a smile on anyone’s face immediately. OR, long enough to break the ice to chat about the service, in this case insurance, that a company is trying to sell to customers.

How was it distributed: The referral process is huge in the insurance agency. So this top 5 Insurance Company gives away a set of teddy bears on the day of signing the documents for whatever insurance plan that a family signs up for.

Walk into any branch location, sign up for the New Homeowner’s policy and receive a free teddy bear, hence softening the perception of insurance and most importantly putting a smile on the face of the new policy holder.

Result or ROI: The Franchisee offices continue to reorder the teddy bear because insurance is a very tough sell in today’s world, and new customers are walking out with a smile on their face. The gifts have enabled the agents to build a rapport and work on future referrals. Now they are not just the insurance agent, but leave customers with a positive image and a feeling of friendship.

About Bob

I work as a promotional marketing consultant at PromoSuperCenter and live in Las Vegas, Nevada, but I'm really a frustrated artist who loves the creative and graphic art opportunities that I find available working with clients. I look forward to projects where I can add value with incredible design and unique marketing ideas.
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