Developing Trade Show Traffic

Objective: To create excitement and awareness of new software
Strategy Execution: When their new “Language to Layout” software was used as part of the design and manufacture of the new Corvette, Cascade Design Automation’s race car theme promotion made the announcement. Booth attendees at the Design Automation Conference received toy race cars as they “test drove” the new software. Individually numbered, four-color process romance cards with race car sounds gave recipients a chance to win a trip for two to the Monaco Grand Prix.
Results: On-site trade show orders tripled the initial program costs, and sales continued to increase immediately following the promotion.

©2005-2012 Promotional Products Association International

About Bob

I work as a promotional marketing consultant at PromoSuperCenter and live in Las Vegas, Nevada, but I'm really a frustrated artist who loves the creative and graphic art opportunities that I find available working with clients. I look forward to projects where I can add value with incredible design and unique marketing ideas.
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