Category Archives: Tradeshows

The Swag of the Rich and Famous: Promo Giveaways They’ll Remember

“Swag bags” are stealing the spotlight at celebrity award shows, major trade shows and even political conventions. Why are marketers spending thousands of dollars giving away free stuff? It’s the power of promo giveaways. Marketers are seizing the opportunity to … Continue reading

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Pitbull Pest Control Display

Objective: To introduce a new agent program. Strategy Execution: Pitbull Pest Control rented a display space at a regional meeting of the Pest Control Association. The display was positioned in the front of the meeting room where everyone could see … Continue reading

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Developing Trade Show Traffic

Objective: To create excitement and awareness of new software Strategy Execution: When their new “Language to Layout” software was used as part of the design and manufacture of the new Corvette, Cascade Design Automation’s race car theme promotion made the … Continue reading

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Trade Show And Exhibition Ideas

Objective: To drive 3,000 convention attendees to a website dedicated to eco guidelines with an additional goal of drawing fifteen percent of attendees to the booth. Strategy Execution: Hoping to teach “green” and collect signed Sustainability Pledges, KaBOOM! created two … Continue reading

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