Promotional Product Case Study
Objective: To stock a newly created student store with a tech package and other useful things
Strategy Execution: Tara Taylor over at Beacon Academy of Nevada decided to supply their computer lab with headphones. They also wanted to stock a new student store with useful things like logo’d mouse pads, t-shirts, and a useful tech package. The tech package includes a wallet with earbuds, a lanyard to hang it on, and a usb mouse. The wallet also has a front viewing pouch where they can put their student ID for easy display. We were able to work within their budget, even getting them the tech package for about $.45 per unit less than they’d asked for.
Results: The kids look great in their new promotional gear, proudly displaying the school logo.
Tara Taylor at Beacon says that “students have to pay a $100 deposit for the laptops so we just added the tech package to the BANV store and when they check out it’s an option to add. It’s worked out really well. Everyone loves the ID holders (with the lanyard) and the mice are super cute and convenient. Funny part is that I got them for the students, but the staff love them most.”
