Monthly Archives: October 2013

The Argument Against Negative Advertising

Fall is here, and in the United States in particular, that means another season has also arrived: election season. Last year, election season in the U.S. was even more chaotic due to the Presidential race. Between the phone calls, direct … Continue reading

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The New Rules of Persuasive Presentations

With all due respect, Mr. Carnegie, your 3 rules to public speaking are broken. Yes, I said it. Dale Carnegie is wrong about the whole public speaking thing. Hey, I’m as big a fan of good ol’ DC as anyone, … Continue reading

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How To Use Promotional Products as Business Cards

Chances are you have a business card with you right now, either your own or someone else’s. They are one of those business staples that have been and always will be a valuable business tool. However, this doesn’t mean they … Continue reading

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Recognition Campaign

CHALLENGE Teknion, a leading international designer, manufacturer and marketer of office systems and related office furniture products, was looking for a creative campaign solution to recognize its 25th Anniversary. They turned to Proforma for creative ideas that would excite their … Continue reading

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