Monthly Archives: November 2012

Trade Show And Exhibition Ideas

Objective: To drive 3,000 convention attendees to a website dedicated to eco guidelines with an additional goal of drawing fifteen percent of attendees to the booth. Strategy Execution: Hoping to teach “green” and collect signed Sustainability Pledges, KaBOOM! created two … Continue reading

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Introduce a new product line

Objective: Fibrebond© Corporation wanted to introduce a new product line into the high school market; and develop that target market to represent 10% of the overall company sales. Strategy Execution: Promoting a line of pre-cast concrete school buildings may seem like an … Continue reading

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