Monthly Archives: May 2012

Developing Trade Show Traffic

Here’s an idea used at a trade show that turned some heads. The key was using a unique custom made item that would draw attention…. The Objective: A farm equipment manufacturer wanted to call attention to its new tractor during … Continue reading

Posted in All, Drive Traffic | Leave a comment

Promoting your brand with calendars

Here’s a winning promotion that a wine producer created with calendars. In a crowded market, visibility can mean the difference between success and failure for a brand. This is especially true in the wine market, which has seen renewed interest … Continue reading

Posted in All, Calendars | Leave a comment

How to promote your business with music download cards

Pioneer drove event traffic with this music download “mystery” promotion Objective – Pioneer wanted to generate buzz for their new GPS accessory with summer event  and festival attendees at Pioneer’s event tent – where cars and trucks featuring new GPS … Continue reading

Posted in All, Motivate Consumers | Leave a comment