Monthly Archives: April 2012

How to create a promotional marketing campaign using promotional products

Here’s six easy steps to follow when creating your next marketing campaign using promotional products. 1. Define a specific objective. Whether the goal is to increase traffic at a tradeshow exhibit or to boost sales with current clients, the first … Continue reading

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How to use QR codes in print advertisements

Talking Print Advertisements When I saw this ad I though it was very cool…. Imagine this: You see a print advertisement in a magazine featuring a photo of a man with a QR Code over his mouth. The ad grabs … Continue reading

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How to motivate your employees with promotional products

3M of Austin won an award for this promotion using t-shirts and other promotional products to motivate and educate their employees. Objective of promotion: 3M wanted to educate their employees about a new telephone system and encourage proper telephone skills. … Continue reading

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How to motivate consumers with premiums

Here’s a 2009 promotion that won PetSmart Charities an international award based upon creativity, impact and the results they achieved. Objective of promotion: PetSmart wanted to raise donations to save the lives of homeless pets in the United States and … Continue reading

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